Terms of Service

1. Agreement

By creating an account, purchasing an audit or subscribing you agree to these terms. If you accept on behalf of an organisation, you confirm you have authority to bind it. We keep a record of the version of these terms accepted by each account.

2. Who can use the platform

We may refuse, suspend or close an account where these eligibility requirements are not met.

• You must be at least 18 years old and able to form a binding contract.
• Accounts are intended for businesses, sole traders, agencies and their staff. Visora is sold primarily to business customers.
• You may only analyse a business you own, work for, or are authorised by the business to analyse.
• You must not use Visora if you are barred from receiving services under UK, EU or applicable sanctions law.
• One person must be responsible for each organisation account and for the members they invite.

3. The service

Visora tests how AI assistants describe and recommend businesses, records what was observed, and produces a proprietary AI Visibility benchmark, comparisons and evidence-based recommendations from those observations.

Visora is an independent analysis platform. We have no access to, and make no claim of knowledge about, the internal ranking or selection systems of any AI provider, and we do not control or influence their outputs.

4. The AI Visibility Score

The AI Visibility Score is a proprietary benchmark developed by Visora. It is not an official score, ranking or endorsement issued by any AI provider.

Scores are produced using Visora Visibility Score v1.2. The scoring model version is recorded on every report so results remain reproducible and comparable over time.

5. No guarantees

Recommendations are based on observations and analysis of signals that appear to be associated with visibility. They describe changes you may choose to make; they do not commit us, or any AI provider, to any particular result.

• We do not guarantee rankings in any AI assistant or search engine.
• We do not guarantee that your business will be mentioned, cited or recommended by any AI system.
• We do not guarantee traffic, leads, enquiries, revenue or business growth.
• We do not guarantee that a result observed today will be observed again tomorrow — AI outputs change over time.
• We do not guarantee that implementing a recommendation will produce any particular outcome.

6. AI variability

AI-generated responses vary depending on the platform, model version, prompt wording, timing, location, user context and other factors. Results shown in Visora represent observations made at the time of testing, using the questions in your approved set.

Repeating the same question can produce a different answer. This is why we test a set of questions repeatedly and report observed rates rather than single answers.

7. Competitor comparisons

Competitor comparisons reflect Visora's testing methodology and the results observed during the runs shown. They are observations about visibility in AI responses only, and are not statements about the quality, suitability, legality or superiority of any business.

8. Account responsibilities

• Provide accurate business details and keep them up to date, as reports are only as accurate as the inputs.
• Keep your credentials secure, and manage your organisation's members, roles and access.
• You are responsible for everything done under your account and by the members you invite.
• Tell us promptly at security@visora.app if you believe your account has been accessed without authorisation.

9. Acceptable use

• Do not attempt to disrupt, overload, reverse engineer, scrape at scale or circumvent the security of the platform.
• Do not resell, sublicense or provide access to the platform to third parties without a written agency or reseller agreement.
• Do not use the platform to harass, defame, mislead or misrepresent another business, or to publish comparisons in a way this agreement does not permit.
• Do not use automated means to generate excessive AI analysis runs. Fair-use rate limits apply per account and per network address.
• Do not upload unlawful content, or personal data you have no lawful basis to share with us.

10. Fees, subscriptions, renewal and cancellation

• One-off audits are charged in full at the point of purchase.
• Memberships are billed in advance and renew automatically each period until cancelled.
• You can cancel at any time from the billing page. Cancellation takes effect at the end of the current paid period and stops future renewals.
• You keep access to reports already produced during a paid period.
• Failed payments may result in suspension of workspace access until the balance is settled.
• Prices may change with at least 30 days' notice before your next renewal.

11. Refund policy

• Monthly memberships can be cancelled at any time from the billing page. Cancellation stops the next renewal and access continues to the end of the period you have already paid for. We do not pro-rate part-months.
• One-off audits are non-refundable once report generation has begun, because the analysis is produced on demand and consumes third-party AI capacity at that moment.
• If a run fails, does not complete, or the report is materially defective, we will re-run it free of charge or refund it in full.
• Statutory rights are unaffected, including UK and EU consumer cancellation rights where you buy as a consumer rather than a business.

12. Improvement and managed services

Improvement services are optional professional services delivered under a separate scope of work. We will use reasonable skill and care to deliver the agreed services and recommendations.

We do not promise guaranteed rankings, guaranteed backlinks, guaranteed citations or guaranteed inclusion in AI-generated responses, and no employee or partner is authorised to give such a promise on our behalf.

13. Intellectual property

Visora owns the platform, the scoring methodology, benchmark models, report templates and all underlying software. You own the business data you supply, and the report content produced about your business remains your intellectual property.

You receive a perpetual, non-exclusive licence to use your reports internally, including sharing them with your staff, advisers and investors. You may not resell, republish, white-label or present reports as an independent certification without our written permission or an agency licence.

Where extracts of third-party AI responses appear, they are shown only to the extent necessary to evidence a finding and are identified as observed outputs recorded during testing.

14. Third-party services

Visora relies on external providers including AI model providers, cloud hosting, payment processing and email delivery. Their availability, pricing, policies and model behaviour are outside our control, and changes to those services may affect results, features or availability.

We are not responsible for the acts, omissions or output of third-party AI providers.

15. Availability of the service

We aim for high availability but do not offer an uptime guarantee on standard plans. Maintenance, provider incidents, model outages and rate limits imposed by AI providers may temporarily interrupt testing or reporting.

Where a scheduled run cannot be completed, we will re-run it when the service is restored.

16. Suspension and termination

You may close your account at any time. We may suspend or terminate an account immediately for non-payment, breach of these terms, unlawful use or activity that threatens the security or stability of the platform.

Where practical we will give notice and an opportunity to resolve the issue first. On termination we retain data only as described in the Privacy Policy, and you may request an export before your data is deleted.

17. Limitation of liability

To the fullest extent permitted by law, the service is provided on an “as is” and “as available” basis, and all implied warranties, conditions and terms are excluded.

We are not liable for indirect, special or consequential loss, or for lost profits, lost revenue, lost enquiries, lost contracts, lost data or loss of goodwill, however arising.

Our total aggregate liability arising out of or in connection with this agreement is limited to the total amount you paid to Visora in the twelve months immediately before the event giving rise to the claim.

Nothing in these terms limits or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be limited. These limits are intended to be reasonable under the Unfair Contract Terms Act 1977 given the price of the service and the availability of insurance, and if you buy as a consumer your statutory rights are unaffected.

Reports are professional observations, not legal, financial or marketing advice. You remain responsible for decisions taken on the basis of them.

18. Data protection

Personal data is handled in line with our Privacy Policy, Cookie Policy and Data Processing Notice, which set out the subprocessors we use, retention periods, security measures, export and deletion rights.

19. Dispute resolution

If something goes wrong, contact legal@visora.app first. We will acknowledge your complaint within five working days and aim to resolve it within 30 days.

If we cannot resolve it informally, both parties agree to consider mediation by a recognised UK provider before starting court proceedings. Nothing in this clause prevents either party from seeking urgent injunctive relief, and consumers may also use any statutory or alternative dispute resolution scheme available to them.

20. Governing law and jurisdiction

These terms and any dispute arising out of them are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction, without affecting mandatory consumer protections in your country of residence.

21. General

We may assign this agreement as part of a reorganisation or sale of the business. You may not assign it without our consent. If any clause is found unenforceable, the rest remains in force. No third party has rights under this agreement under the Contracts (Rights of Third Parties) Act 1999.

We may update these terms. Material changes are notified by email or in-product notice at least 30 days before they take effect, and prior versions are retained so you can see what you accepted.