Terms of Service

1. Agreement

By creating an account, purchasing an audit or subscribing you agree to these terms. If you accept on behalf of an organisation, you confirm you have authority to bind it. We keep a record of the version of these terms accepted by each account.

2. The service

Visora tests how AI assistants describe and recommend businesses, records what was observed, and produces a proprietary AI Visibility benchmark, comparisons and evidence-based recommendations from those observations.

Visora is an independent analysis platform. We have no access to, and make no claim of knowledge about, the internal ranking or selection systems of any AI provider, and we do not control or influence their outputs.

3. AI and methodology limitations

• AI-generated responses are probabilistic and vary by model version, prompt wording, date, location, user context, platform updates and available information.
• Every report is a snapshot of testing carried out at the timestamp shown, using the scoring model version recorded in the report.
• Scores are produced using Visora Visibility Score v1.2, a proprietary benchmark developed by Visora. It is not an official ranking or score issued by any AI provider.
• Recommendations describe observable changes that may strengthen the signals AI systems use. They are not a guarantee of inclusion, ranking, mentions, traffic, enquiries or revenue.

4. Your responsibilities

• Provide accurate business details, and only analyse businesses you are authorised to analyse.
• Keep your credentials secure and manage your organisation's members and roles.
• Use the platform lawfully and not to harass, defame or misrepresent another business.

5. Acceptable use

You must not attempt to disrupt, reverse engineer, scrape at scale, resell access to, or circumvent the security of the platform. We may suspend accounts engaged in unlawful activity, abuse of the service or non-payment.

6. Fees, subscriptions and cancellation

• One-off audits are charged at the point of purchase.
• Subscriptions renew automatically each period until cancelled, and cancellation takes effect at the end of the current period.
• You keep access to reports already produced during a paid period.
• Prices may change with at least 30 days' notice before your next renewal.

7. Refunds

Because an audit is produced on demand, fees become non-refundable once the analysis run has completed. If a run fails or a report is materially defective, contact us and we will re-run it or refund it. Statutory rights, including UK and EU consumer cancellation rights where they apply, are unaffected.

8. Improvement services

Improvement services are optional professional services delivered under a separate scope of work. They focus on strengthening observable business signals such as entity clarity, structured data, content coverage, citations and reputation. We do not guarantee rankings, references, inclusion in AI-generated responses or any commercial outcome.

9. Intellectual property

Visora owns the platform, the scoring methodology, benchmark models and report templates. You own the business data you supply. You receive a perpetual licence to use the reports produced for your own business, including sharing them internally and with your advisers. Reports may not be resold or republished as an independent certification.

Where extracts of third-party AI responses appear, they are shown only to the extent necessary to evidence a finding and are identified as observed outputs recorded during testing.

10. Third-party services

The platform depends on third-party AI providers, hosting, payment and email services. Their availability, pricing, policies and model behaviour are outside our control and may change, which may affect results or features.

11. Service availability

We aim for high availability but do not commit to an uptime guarantee on standard plans. Maintenance, provider incidents and model outages may temporarily interrupt testing or reporting.

12. Limitation of liability

The service is provided on an as-is basis to the fullest extent permitted by law. We are not liable for indirect or consequential loss, lost profits, lost revenue, lost enquiries or loss of goodwill. Our aggregate liability is limited to the amount you paid in the twelve months before the claim. Nothing limits liability for death, personal injury or fraud.

Reports are professional observations, not legal, financial or marketing advice. You remain responsible for decisions taken on the basis of them.

13. Data protection and retention

Personal data is handled in line with our Privacy Policy and Data Processing Notice, including retention periods, subprocessors, export and deletion rights.

14. Termination

You may close your account at any time. We may suspend or terminate accounts that breach these terms. On termination we retain data only as described in the Privacy Policy.

15. Disputes and governing law

We ask that you contact legal@visora.app first so we can try to resolve any dispute informally. These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction, without affecting mandatory consumer protections in your country of residence.

16. Changes to these terms

We may update these terms. Material changes are notified by email or in-product notice at least 30 days before they take effect, and prior versions are retained so you can see what you accepted.