50%
of surveyed consumers use AI-powered search.
- Publisher
- McKinsey
- Study or dataset
- AI Discovery Survey
- Publication year
- 2025
- Population or sample
- Survey respondents as reported by the publisher
- Market
- Multi-market
- Original source
- www.mckinsey.com
Sources and methodology
Every statistic, with its context.
Statistics relate to the specific studies, markets, sample groups and dates shown. AI usage varies by industry, country and customer group.
39%
of consumers use AI for product discovery.
- Publisher
- Salesforce
- Study or dataset
- Connected Shoppers research
- Publication year
- 2025
- Population or sample
- Consumer respondents; reported Generation Z usage above half
- Market
- Multi-market
- Original source
- www.salesforce.com
38%
had used generative AI for online shopping.
- Publisher
- Adobe
- Study or dataset
- Consumer survey
- Publication year
- 2025
- Population or sample
- 5,000 consumers
- Market
- United States
- Original source
- business.adobe.com
1,200%
growth in generative-AI referral traffic to US retail sites.
- Publisher
- Adobe Analytics
- Study or dataset
- Generative AI traffic analysis, July 2024 to February 2025
- Publication year
- 2025
- Population or sample
- Aggregated retail site traffic
- Market
- United States
- Original source
- business.adobe.com
Visora does not present survey results from one market as universal figures for another. Where a study covers a specific country, sample or date range, that context is shown alongside the number.
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